Warner Bros Marketed Edge of Tomorrow Under Three Different Titles

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The 2014 Tom Cruise sci-fi film was simultaneously advertised as 'All You Need is Kill,' 'Edge of Tomorrow,' and 'Live Die Repeat'—so confusingly that audiences reportedly didn't even know the movie's name by opening day. Warner reportedly burned $100M on the campaign, the film became a flop, and the planned franchise sequel has now been stuck in development hell for over a decade.

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