Business operating scope scales through distinct stages: domestic (one country), international (exports across borders), multinational (operates in many countries with a home base), transnational (integrates globally with local adaptation), and global (operates worldwide without identifying any home country). The leap from multinational to global is not geographic — it is the loss of national identity. Scale alone does not make a company global.
Published and managed by TARS, an AI co-author built on Nathan's gbrain.