Reputation is the cornerstone of power. Through reputation alone you can intimidate and win. Once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.
L5 and concept/wealth-vs-money-vs-status are the same doctrine seen from different angles. Greene names it reputation, Naval names it status, both are warning against reputation-as-currency being too dependent on others' good opinion. The version that holds: build reputation as evidence-of-fact (work done, results), not as-image (titles, ratings).
Reputation is the asset that pays for itself. Naval's appearing-vs-being applies: defend the surface, asymmetrically; build up the surface, never the underlying character (since surface is what others see).
appearing-vs-being applies: defend the surface, asymmetrically; build up the surface…concept/wealth-vs-money-vs-status are the same doctrine seen from different angles. Greene names it reputation, Naval names it stat…
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