Felt Faction Commercialisation Rebrand Fork V18

1. Trademark + domain availability (Connor's qualification at 02:41Z): Games Room is more common than the v16 shortlist candidates; the term has been used in hospitality, education, and entertainment for decades. **Production hard-launch requires that the exact combination be free in the games/board-game/recreational-software class. Pair this page with a references/games-room-trademark-check.md artifact after the check runs. 2. App-store squatter risk: the term is generic enough that competing apps may squat. Owning the conversational phrase (the Games Room) via marketing is a Connor-side action; not a coding action. 3. Hospitality-evocation risk: "room" can evoke hotels, Airbnb, or event-space apps. The brand's counter-evocation is Felty + the connection-thesis "members-only table" framing. 4. Industry-app-store ranking surface.** "Games Room" is a positive-or-neutral cultural phrase; not checkmate competitive, not checkmate weak either.

1. Passes all six brand tests. Same word-shape as Games Table, but the place-noun upgrade from generic furniture to members-coded private space addresses the v16 exclusive-club-vibe test Games Table lost on. 2. Addresses the 10:34 iMessage objection structurally without abandoning the noun-form of the brand. 3. Strong migration signal from Felt Faction's "card room" culture — the personal circle plays in rooms, not on tables. The new app inherits the cultural geometry of the personal circle's space. 4. Robust Felty pairing. Six-plus sentence patterns in production copy (see "Felty pairing" below). 5. Audience demographic flexibility. No masculine, territorial, or sub-cultural baggage. 6. Industry-app-store surface is broad but addressable via marketing own-buy (Connor's marketing instinct domain).

The user explicitly chose Games Room over the v17 candidate pool {Games Table, Games Room, The Den, The Frame, The Long Game}, and accepted the v17 framing of "the more board and commercialised fork of felt faction" as the locked product split.