Chapter XVII's most famous sentence. When forced to choose, be feared rather than loved. Machiavelli's reasoning is not what most readers assume: it's not that fear works, it's that love is structurally less reliable.
The actual doctrine: 1. Wish for both. Difficulty is in uniting them. 2. If forced, fear over love (the bind is more durable). 3. Hatred is the only unacceptable state. 4. The maintainer of "not hated": hands off people's property and women.
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